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Ipsos-Reid

Why do we have to consider insurance, again?

on Mon, 09/30/2013 - 14:25
September is the Life Insurance Awareness Month, yes, Life Insurance Awareness Month, even though most Canadians understand that life insurance is an important component of financial planning, we still devote a whole month for life insurance awareness. 
 
I know lots of people understands the importance of life insurance but not many of us know how much coverage we need, and half of us aren't confident we bought the right amount (according to a survey Manulife Financial had done in 2011). At the same time, a RBC Insurance/Ipsos-Reid survey dated 2004 said while 70% of Canadians have life